Working on the Name!

John and I meet weekly to discuss Penguin Bottling Company's future and at our next get together, we signed up to travel to New York City to attend a trade show for the company. It was a day trip and so John agreed to drive his truck there and back. It was on our car ride north, that we discussed the Ash Box. We both acknowledged that the Ash Box was only a working title and not the final name and that we needed to give out product a name.


To step back in time, since, the lighting up and testing of the prototype over at John's house and prior to our New York City trip, John has discussed, used and demonstrated the prototype to a few of his neighbors. All of the reviews, and there were a dozen, came back positive. Some loved the concept of converting a gas grill while others treasured the simplicity of the product, however, all had issues with the name. While both John and I knew it was only a working title, the name kept haunting us. Our friends and neighbors would call the unit The Ash Tray or The Ash Can and while the original function of the idea was for the containment of ash, it has evolved into a cooking unit. And we knew that no one would want to buy an Ash anything!!!
Back to the car ride north, we were trying to marry two words to mean how the product functions. We know we liked Barbecue, Charcoal and BBQ and so we began to brainstorm and Google names. In the end, we married Char for charcoals and BQ for BBQ and the only issue was do we hyphenate or not? Should it be Char-BQ or CharBQ? In the end, we both agree that we never did settle the choice, until I selected CharBQ for the website text.